New ama diver mascot for Shima, Mie Prefecture

Check out the new Moe, the ama diver mascot for Shima city, Mie Prefecture.

Yup, they have done away with the big boobs and tight skirt which was previously criticised by ama divers as obscene. The old Moe poster (See below) was removed in November last year after much hoo-ha over it being obscene.

The new Moe posters will be given out from 28th March 16.

‘Please discover the wonders of the costal city of Shima and give us your support through Moe!’ 

~ Hamaguchi Yoshihiro poster design director